Location: India

Industry: FMCG / Personal Care & Wellness

Challenge

Bagrry’s, a trusted name in health and wellness foods, was entering a new category with the launch of Aeka, a total wellness toothpaste positioned around natural ingredients and holistic oral care. As a new product entering a competitive personal care space dominated by legacy oral care brands, Aeka needed more than a product — it needed a digital identity that could build trust, communicate its wellness positioning, and drive discovery from day one.

The brand needed a launch that felt credible, premium, and discoverable — not just another product page lost in a crowded market.

 

Scope of Work

  • Website design and development for product launch
  • Brand positioning for digital platforms
  • Online product launch strategy and execution
  • Search engine optimization for organic visibility
  • Content structuring aligned with customer research and purchase journey
  • Ongoing digital foundation-building for long-term growth

 

Our Approach

We partnered with Bagrry's to build the digital foundation for Aeka's market entry, spanning brand presence, launch execution, and organic discoverability.

Website Design & Development

  • Designed a clean, wellness-forward website aligned with Aeka's natural positioning and Bagrry's established brand trust
  • Built a product-focused site structure highlighting ingredients, benefits, and the brand story
  • Ensured mobile-first, fast-loading design to support a smooth path from discovery to purchase intent

Online Product Launch

  • Planned and executed Aeka's digital launch strategy, introducing the product to its target wellness-conscious audience
  • Coordinated launch messaging across the website and digital touchpoints to ensure a consistent brand introduction
  • Positioned Aeka as a natural extension of Bagrry's wellness credibility, rather than a standalone, unproven product

Search Engine Optimization

  • Built a comprehensive SEO strategy to position Aeka for organic discoverability within a highly competitive oral care and wellness category
  • Optimized the website's structure and content to align with how new-to-category customers search, research, and make purchase decisions
  • Established strong technical and on-page SEO foundations to ensure long-term search visibility and sustainable organic growth as the product scales

 

The Results

For a new product launch, the first few months are about building the foundation that future growth stands on — an experience that earns trust, a launch that lands with the right audience, and an SEO base that compounds over time. Rather than chase short-term numbers, we focused on getting these fundamentals right: a website that reflects the brand's wellness credibility, a launch strategy built around clear positioning, and SEO groundwork designed to pay off as the product scales.

Uncanny SEO — Full-service digital marketing for brands that want to be found, chosen, and remembered.