Location: Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Gurgaon -  India

Industry: Luxury Fashion / Designer Ready-to-Wear

Challenge

OTT is the luxury prêt line from the House of Tarun Tahiliani — one of India's most iconic couturiers, celebrated for his signature "India Modern" aesthetic. As a newly launched label, OTT needed to build search visibility from scratch — both on the website, where discerning shoppers research collections and craftsmanship, and on Google Maps, where searchers look for the nearest store to walk into. Complicating this further, OTT was expanding rapidly, opening stores across multiple locations — meaning strong map search visibility was needed not just in one city, but consistently across every location it launched in.

In a category where reputation, aesthetic authority, and discoverability are equally critical, the website and Google Maps presence needed to work in tandem to capture high-intent luxury fashion audiences right as they searched.

 

Our Approach

Uncanny SEO led a two-pronged SEO strategy for OTT, covering both the brand's website and its Google Business Profile presence — ensuring OTT could be found across every stage of the luxury customer's search journey.

Website SEO

  • Optimized on-site architecture and content to align with how discerning luxury fashion shoppers search — from designer-led queries to occasion-specific and collection-led searches
  • Strengthened keyword positioning around OTT's core identity
  • Enhanced technical SEO fundamentals to support search visibility for a fashion e-commerce experience, ensuring collections and product pages were fully optimized for discovery
  • Aligned on-page content with OTT's brand voice — refined, editorial, and rooted in craftsmanship

Google Business Profile (GMB) SEO

  • Optimized OTT's Google Business Profile to strengthen visibility for local and store-locator searches across its retail presence
  • Curated profile content, categories, and visual assets to reflect the brand's luxury positioning at the moment a searcher discovers it on Google Search and Maps
  • Implemented ongoing GMB optimization to improve local discoverability, engagement, and in-store visit conversion.

AI Search Optimization — GEO & AEO

  • Applied Generative Engine Optimization (GEO) to position OTT favorably within AI-generated search summaries and conversational search experiences, as luxury shoppers increasingly research through AI-driven platforms
  • Applied Answer Engine Optimization (AEO) to structure content so it could be accurately surfaced as direct answers by AI assistants and answer engines — from designer background queries to collection and styling questions
  • Future-proofed OTT's discoverability strategy for a search landscape that now spans traditional search engines, AI chat interfaces, and generative answer experiences

Scope of Work

  • Website SEO strategy along with on-page and off-page optimization
  • Keyword research aligned to luxury fashion and designer search behavior
  • Technical SEO enhancements for the e-commerce experience
  • Google Business Profile optimization and management
  • Local search visibility strategy across retail locations
  • AI Search Optimization (GEO & AEO) to strengthen presence across AI-driven search and answer experiences

The Results

  • Within the first quarter of the engagement, OTT Tarun Tahiliani saw satisfactory results across both website and Google Business Profile visibility:

    • Improved website search visibility, strengthening discoverability for the brand at a critical launch phase
    • Stronger Google Business Profile presence, improving how easily OTT Tarun Tahiliani could be found on Google Search and Maps
    • Better local discoverability across multiple store locations, supporting the brand's rapid expansion
    • Improved keyword positioning for high-intent, luxury fashion-related searches
    • A solid SEO foundation for long-term growth, designed to compound as OTT Tarun Tahiliani continues opening in new cities like Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Chennai, and Gurgaon. 

Why It's Working

Luxury fashion SEO isn't just about visibility — it's about being found the right way, by the right audience, at the right moment. For a brand carrying the legacy of Tarun Tahiliani into a new category, Unnay SEO by Finex Media Services focused on ensuring OTT Tarun Tahiliani's digital presence matched the sophistication of the brand itself — discoverable to the luxury shopper researching online, and easily found by those seeking to experience it in person.